Victoria Beckham Reforms Eyewear Line with Italian Alliance
Milaan, woensdag, 2 juli 2025.
Victoria Beckham has signed a strategic ten-year licensing agreement with Safilo, a leading Italian eyewear manufacturer. This partnership replaces her previous agreement with Marchon and marks a crucial step in developing her accessories division. The first collection for spring-summer 2026 will be available in January, underlining Beckham’s ambition to further position her brand in the luxury eyewear market. Safilo sees this collaboration as an opportunity to strengthen its position in the luxury segment and offer a unique, minimalist design that reflects the sophistication of Beckham’s brand.
Strategic Collaboration between Victoria Beckham and Safilo
Victoria Beckham has signed a ten-year global licensing agreement with Safilo, a leading Italian eyewear manufacturer. This agreement, running until December 2035, replaces her previous collaboration with Marchon from 2019 [1][2]. The first collection for the spring-summer season 2026 will be available in stores in January [3].
Background of the Eyewear Line
Beckham introduced eyewear almost immediately after establishing her brand in 2008 [4]. Initially, she developed the eyewear line in-house using Cutler & Gross for production. In 2019, she signed a licensing agreement with the American manufacturer Marchon [4].
Vision of Safilo and Beckham
Angelo Trocchia, CEO of Safilo, emphasises the ambition to strengthen the brand’s position in the female fashion segment with uniquely designed and artisanally manufactured glasses [5]. Victoria Beckham herself is enthusiastic about the collaboration, praising Safilo’s expertise and global reach [6].