TROLLKIDS Leverages AI-Driven Product Management with Centric Software
Amsterdam, dinsdag, 17 juni 2025.
The Norwegian children’s clothing brand TROLLKIDS has taken a strategic step by implementing Centric PLM, aimed at strengthening their operational efficiency and sustainability goals. With this innovative solution, the company can better manage the increasing complexity of product certifications and industry standards. By creating a single central data source, TROLLKIDS expects significant improvements in compliance, time-to-market, and workflow efficiency. The collaboration enables the brand to remain flexible as it grows, particularly in closely tracking material and packaging standards in the increasingly demanding outdoor children’s clothing market.
TROLLKIDS Strategic AI Implementation
TROLLKIDS, a leading Norwegian children’s clothing brand, announced a strategic partnership with Centric Software last Monday for the implementation of a Product Lifecycle Management (PLM) system. The company expects to achieve significant improvements in product management, compliance, and sustainability through this move [1].
Operational Efficiency
The central motivation for the implementation is creating a ‘single source of truth’ for product data, which should lead to flexible data analysis, improved compliance, and shortened time-to-market [1]. Nadine Priester, Director of Apparel Development at TROLLKIDS, emphasizes the importance of managing a growing number of product certifications [1].
Technological Innovation
The collaboration is based on both a previous employee’s positive experiences with Centric PLM and Centric Software’s proven industry expertise [1]. The company expects to increase operational agility, even as the team expands [1].