Eroski Expands: New Neighbourhood Supermarket Makes Entrance in the Heart of Malaga
Malaga, donderdag, 26 juni 2025.
Eroski has taken a strategic step in its growth strategy by opening a brand-new EROSKI/City supermarket in the centre of Malaga. The 200 m² store, located at Plaza del Salvador 4, distinguishes itself through a personalised customer approach and a varied assortment. With a team of six employees, the supermarket focuses on local products, seasonal fresh produce, and healthy food options. The opening fits into Eroski’s ambitious franchise expansion plan for 2025, with the retailer focusing on urban density and supporting local entrepreneurs. This autumn, Eroski plans to open 54 new franchise locations, with a focus on regions such as Andalusia, Catalonia, and the Basque Country.
Strategic Location and Concept
Eroski opened a new EROSKI/City supermarket on Thursday in the centre of Malaga, located at Plaza del Salvador number 4. The store covers 200 square metres and distinguishes itself through a personalised customer approach with a team of 6 employees [1][2]. The concept specifically focuses on local and seasonal products, with a comprehensive range of manufacturer brands, own brands, and local producers [2].
Franchise Expansion Strategy
The supermarket fits into Eroski’s ambitious growth strategy for 2025. The company plans to open 54 new franchise locations, with a strategic focus on regions such as Andalusia, Catalonia, the Basque Country, Madrid, Castilla-La Mancha, the Balearic Islands, Galicia, and Levante [3]. In 2024, Eroski has already opened 53 franchises with a total investment of more than €8 million, creating 333 new jobs [3].
Distinctive Features
The new supermarket offers customers several advantages, including personal service at the meat counter, freshly baked bakery products, and a wide range of healthy and organic products [2]. Additionally, customers can take advantage of the Eroski Club loyalty programme, which currently has more than 60,000 members in the province of Malaga [2].