Ocado Unveils Advanced Distribution Centre in Catalan Retail Market
Parets del Vallès, woensdag, 18 juni 2025.
Ocado Group strategically expands its international retail position by building a state-of-the-art automated facility for Bon Preu in Parets del Vallès. The latest Customer Fulfilment Centre (CFC) promises to revolutionise the online grocery sector through advanced robot automation. The centre will increase distribution capacity, provide customers with a broader product range, and improve order accuracy. As Ocado’s first international partner, Bon Preu has already established itself as a market leader in online grocery in Catalonia, with the highest customer satisfaction score in Spain.
Strategic Expansion in Catalan Retail Market
Ocado Group strengthens its international position by building an advanced automated distribution centre for Bon Preu in Parets del Vallès. The new Customer Fulfilment Centre (CFC) will leverage cutting-edge robot automation technology to transform the online grocery sector [1][2][3].
Partnership with Historical Background
Bon Preu is Ocado’s first international partner, with a collaboration agreement dating back to 2017. The retailer has developed into a market leader in the online grocery sector in Catalonia, with a leading online proposition recognised in 2024 by the Spanish consumer organisation OCU as the highest-rated online supermarket service [4][5].
Technological Innovation
The new distribution centre will implement Ocado’s advanced Re:Imagined technologies, aimed at delivering a broader product range, ensuring higher freshness, and improving order accuracy. Gregor Ulitzka, Europe President for Ocado Solutions, emphasises that this is a ‘fantastic example’ of how retailers can leverage Ocado’s full strategic toolkit [1][6].
Company Scale and Reach
Bon Preu Group currently manages 138 Bonpreu supermarkets, 60 Esclat hypermarkets, and 14 mini markets. Through their BonpreuEsclat online platform, they serve nearly 6 million people in the region. The new distribution centre will further improve operational efficiency [2][5].