Decathlon Transforms Checkout System: Mobile Payment as a New Shopping Experience
Parijs, dinsdag, 24 juni 2025.
Sports retail giant Decathlon is introducing an innovative mobile payment solution in 300 French stores, allowing customers to pay anywhere in the store with advisor guidance. This strategic step aims to improve customer experience by reducing processing time and offering a more personalised service. The implementation fits into Decathlon’s broader digital transformation strategy, focusing on simplifying and enriching the customer experience using advanced technological solutions. The project marks a significant step in the digital evolution of sports retail.
Decathlon’s Mobile Payment Strategy
Decathlon launches an innovative mobile payment solution in 300 stores across France, enabling customers to pay anywhere in the store with advisor support [1]. This strategic implementation is designed to enhance customer experience by creating a ‘fluid, high-quality, and personalised payment experience’ [1].
Digital Transformation
Ahmed Benomar, Digital Product Director at Decathlon, emphasises that this mobile solution underscores their ambition to simplify and enrich the customer experience [1]. The implementation aligns with Decathlon’s broader digital transformation strategy, aimed at equipping employees with powerful and tailored tools [1].
Financial Context
In 2024, Decathlon’s global turnover grew by 5.2 percent to €16.2 billion, although sales in France stagnated [1]. The new mobile payment solution can be seen as an attempt to improve customer engagement and efficiency [2].
Future Plans
Decathlon plans to expand this mobile payment service to other European markets [1]. [Alert! ‘Specific rollout dates for other countries not yet confirmed’] The company views this technological innovation as a crucial step in their digital transformation journey [3].