Chiara Ferragni Shifts Focus to Online After Rome Store Closure
Rome, maandag, 2 juni 2025.
Chiara Ferragni, a leading Italian influencer, has restructured her brand Fenice following a capital increase of €6.4 million. Instead of physical stores, such as the recently closed boutique in Rome, the company is now focusing more on online sales channels. This shift reflects a broader trend within the fashion industry, where digitalisation is becoming increasingly important. Ferragni’s decision not only demonstrates her strategic insight but also her commitment to strengthening her brand position. It is a bold step that aims to help her brand further develop in a rapidly changing market. With almost full ownership of Fenice, Ferragni remains an inspiring example of female entrepreneurship in Italy. The first visible effects of this new strategy are expected in the second half of 2025.
Strategic Overhaul of Fenice
The company Fenice, led by Chiara Ferragni, has significantly revised its business structure as part of a broader strategic shift. This includes closing the store in Rome and liquidating Fenice Retail, with the aim of utilising resources more efficiently. The focus is shifting to digital sales potential in order to better meet the changing needs of the market [1][2][3].
Impact and Expectations for the Future
With nearly full control over Fenice, Ferragni has chosen to unequivocally rejuvenate and strengthen her brand. This move is seen as a strategic manoeuvre to make her brand flexible and responsive to the dynamic fashion industry. The initial effects of the implemented strategy are expected to be observable in the second half of 2025, with brand performance on digital platforms being central [2][4][5].
The Role of Female Entrepreneurship
Chiara Ferragni is a prominent example in the field of female entrepreneurship in Italy. Her recent steps not only highlight her leadership in the fashion world but also her influential position as a role model for aspiring female entrepreneurs. This restructuring plan underscores the potential of women to make strategic and result-oriented investments that secure and strengthen the future of their companies [3][5].